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Engagement: The Ultimate Metric for Demonstrating Event ROI

March 4, 2016
We’re in the midst of the engagement marketing era. While digital marketing remains a key component to the lead lifecycle, one truth remains: the most crucial component to engagement marketing is the face-to-face event. In order to succeed in this new marketing culture, you need to track your live event engagement and prove event ROI. Join us for this 60-minute conversation about how you can set clear, measurable goals and demonstrate ROI around attendee engagement at your next event.
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5 New Ways To Engage Attendees
5 New Ways To Engage Attendees

Keeping your participants happy is crucial to the success of any event. Using a mobile app allows you to cr...

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Using Gamification to Incentivize Attendee Behavior
Using Gamification to Incentivize Attendee Behavior

Gamification is more than a buzzword. As an event marketing strategy, gamification can massively increase ...

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