Backstage at DoubleDutch on Tour NYC

September 23, 2014 Lindsey Lyle

DoubleDutch On Tour NYC
Written by the DoubleDutch Event Marketing Team

This year we’ve been out on the road bringing event technology to the masses with DoubleDutch on Tour. Our half-day events are geared to bring event app education and thought leadership to the forefront, whilst providing a fun and memorable experience for the attendees. With the very first event being held at the flagship Converse store in San Francisco and the Washington DC event at a graffitied sports bar, we had to pull out all the stops for The Big Apple.

A venue worthy of a celebration.
Zubin Double Dutch On TourWe understand how much time event planners and marketers spend in conference halls and ballrooms. As event planners ourselves, we know it’s a challenge to find unique venues. Venue search upon venue search churns up results for hotels and restaurants. At DoubleDutch, we do everything in our power to find venues that not only feel close to the brand, but enhance it. We stumbled across the infamous Marquee nightclub and were lit up by the opportunity to host the next event in their space. Marquee complete with disco ball and ceiling LED grids was the perfect backbone we needed to build a stellar event.

A star-studded line up & thought-provoking conversations.
DoubleDutch On Tour PanelWe experiment with content at every event. We’re continually testing and discovering what works and what doesn’t. At the latest DoubleDutch on Tour, we assembled a star-studded panel to discuss their event app experiences, from attendee engagement to event analytics. We were thrilled to have David Adler, CEO & Founder of BizBash; Liz King, CEO of Liz King Events; Nikki Smith, Events & Conference Manager for Planned Parenthood Federation of America; and Ronald McLean, SVP & CMO for Credit Union Association of New York, share their experiences and thoughts on the event app industry.

Some of the most well-received sessions of the day are our breakout conversations; an opportunity for customers and friends of DoubleDutch to share their thoughts, concerns and/or questions around specific topics. The team breaks up into three groups and encourages group discussions on topics such as iBeacon, data, gamification, and app adoption.

We drink our own Kool-Aid.
DoubleDutch On Tour PhonesDoubleDutch on Tour is the perfect opportunity for us to practice what we preach. So it’s a no-brainer that we deploy and execute our very own event application. It’s an opportunity for us to use our own best practices, test out new gamification strategies, and experiment with new features and ideas from our Customer Experience team. The DoubleDutch on Tour event app is also a fantastic opportunity for current customers and friends of DoubleDutch to do a bit of exploration in what’s possible and see best practices come to life.

Since the first Tour in SF, we have launched our live polling feature. Our NYC Tour was a perfect stomping ground for a first public go at the feature. To get an audience response Before live polling, we did what everyone else did: estimated by a raise of hands.

Focus on the little things.
DoubleDutch On Tour Make It RainWe believe very strongly in the fact that it’s the little things you walk away from an event remembering. Perhaps it’s the mini cupcakes decorated to look like our logo. Or the hanging bagel bar with mimosas to kick off your Wednesday morning in the club. Or maybe it’s that one moment when the emcee makes it rain and the party really starts. No matter the event, we believe it’s crucial to insert these little details to ensure our attendees walk away with something to remember us by.

Feeling a bit of FOMO (fear-of-missing-out)?

Don’t worry. DoubleDutch on Tour is set to go global in 2015. Look out for a tour date in a city near you!

About the Author

Event Marketing Manager

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