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Featured Resources

Explore our curated arsenal of free resources about Live Engagement Marketing to help you become the rockstar of your team.

  • The Missing Piece to Your Buyer's Journey

    The Missing Piece to Your Buyer's Journey

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  • The Path to Marketing Enlightenment

    The Path to Marketing Enlightenment

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  • 4 Big Ways to Use Live Engagement Data32:23

    4 Big Ways to Use Live Engagement Data

    You know live events are an important part of the marketing mix. But, many event professionals still operate in the Stone Age with little ability to demonstrate ROI and prove success.

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  • Constellation Research: Why Live Engagement Marketing Supercharges Event Marketing

    Constellation Research: Why Live Engagement Marketing Supercharges Event Marketing

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  • How You Can Supercharge Your Event with Live Engagement Marketing37:28

    How You Can Supercharge Your Event with Live Engagement Marketing

    Event marketing often represents 21-33% of most marketing organization budgets. While success criteria remain murky at worst and sparse at best, organizations have an opportunity to digitize event mar

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  • Frost & Sullivan Growth Excellence Leadership Award

    Frost & Sullivan Growth Excellence Leadership Award

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  • The Rise of the Event Marketer

    The Rise of the Event Marketer

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  • Sell Your Event: Marketing Tips to Pack the House40:21

    Sell Your Event: Marketing Tips to Pack the House

    "Come to our event! And then everyone came." Said no-one ever. The people make the party and no one likes an empty, mediocre event. Your attendees and future attendees are busy and are also big-time

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  • 5 Essential Skills That Will Ignite Your Career in Events

    5 Essential Skills That Will Ignite Your Career in Events

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  • The Future of Live Events is Live Engagement Marketing1:44

    The Future of Live Events is Live Engagement Marketing

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  • Engagement: The Ultimate Metric for Demonstrating Event ROI30:30

    Engagement: The Ultimate Metric for Demonstrating Event ROI

    We’re in the midst of the engagement marketing era. While digital marketing remains a key component to the lead lifecycle, one truth remains: the most crucial component to engagement marketing is the

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  • What Kind of #EventProf Rockstar Are You?

    What Kind of #EventProf Rockstar Are You?

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  • How to Build an Engaged Event Community

    How to Build an Engaged Event Community

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  • 5 Reasons to Fight for Event Marketing Dollars

    5 Reasons to Fight for Event Marketing Dollars

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  • A Practical Guide to Measuring Event Success

    A Practical Guide to Measuring Event Success

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  • Choosing The Right Event Software: Can you really have it all?

    Choosing The Right Event Software: Can you really have it all?

    By: Maria Treskunov, Marketing Analytics Manager, DoubleDutch So imagine you’re planning an event… you start with the venue, then you need decor, catering, AV, a dedicated website, a registration...

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  • The Art of Curating Content for Award-Winning Events39:24

    The Art of Curating Content for Award-Winning Events

    Quality content is key to driving event registrations. How do conference organizers pinpoint the perfect content and effectively deliver it to their audience? In this webinar, Dahlia El Gazzar and Liz

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  • Event Success (or Failure) is Defined by Engagement29:21

    Event Success (or Failure) is Defined by Engagement

    In order to succeed in this new marketing culture, you need to understand your audience and what makes them tick: What are their jobs, hobbies, and habits? What kind of relationship do they already ha

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  • 5 Ways to Justify Your Event Marketing Spend43:49

    5 Ways to Justify Your Event Marketing Spend

    When it comes to marketing budget cuts, events are often the first to feel it—with ultimate budget-holders viewing them as a high-cost and tough-to-measure channel. But as you know, events are the hig

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  • Creating Social Buzz at Events

    Creating Social Buzz at Events

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