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DoubleDutch Blog

The latest (and greatest) coming out of the DoubleDutch blog.

  • Three Post-Event Metrics Execs Actually Care About

    Three Post-Event Metrics Execs Actually Care About

    For years, the payoff for event marketing spend was fuzzy. Companies held events because they knew events were probably valuable and worthy of a sizable chunk of the annual marketing budget, but...

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  • The Future of Events – Coaching Cloud, Simulation and Concierge

    The Future of Events – Coaching Cloud, Simulation and Concierge

    Inspiration often comes in bursts, and I recently had the good fortune of dropping into three conversations that influenced the way I think about technology’s role at live events.  The common...

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  • Are you the next #EventProf of the Year Winner?

    Are you the next #EventProf of the Year Winner?

    DoubleDutch is excited to announce we are now accepting submissions for our 2017 #EventProf of the Year Award! Today through March 31st, we are accepting nominations for the most incredible,...

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  • The CMO Perspective #PowerofLive

    The CMO Perspective #PowerofLive

    At DoubleDutch, we strive to unlock the business value of human connections by bringing the power of digital to live experiences. This is the first post in our CMO Perspective #PowerofLive series,...

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  • Hormel Events — Tried and True Promotion

    Hormel Events — Tried and True Promotion

    Overview Every year, Hormel Foods Corporation – makers of Hormel® Chili, SPAM®, and home to a stable of global brands – hosts an internal meeting, spanning the course of one week, with a...

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  • A 4-Part Plan to Boost Attendee Engagement

    A 4-Part Plan to Boost Attendee Engagement

    Hi there! I’m Ashley Phelps, a Customer Experience Manager here at DoubleDutch. What’s that mean exactly? Well, basically I get to work with customers to make their app sparkle! Everyday I engage...

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  • Analyze This: The Metrics Every Event Marketer Should Track

    Analyze This: The Metrics Every Event Marketer Should Track

    These days, marketers have access to a ton of data collected from the digital footprints left by prospects and customers, which they can use to measure impact and improve decisions. There’s an...

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  • Aligning Your Event to Business Outcomes

    Aligning Your Event to Business Outcomes

    Event ROI is all about working backwards. Before you start scoping out venues or let your mind get carried away with keynote speaker options, you need to think critically about your event goals...

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  • Aligning Your Event to Business Outcomes

    Aligning Your Event to Business Outcomes

    Event ROI is all about working backwards. Before you start scoping out venues or let your mind get carried away with keynote speaker options, you need to think critically about your event goals...

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  • The Most Important Metric to Measure Event ROI? Engagement

    The Most Important Metric to Measure Event ROI? Engagement

    Engaged prospects and customers are the backbone of any successful business. And Live Engagement Marketing (LEM) can be an ultimate driver for maximizing and influencing business opportunities and...

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  • Defend Your Spend: Five Reasons to Fight for Event Marketing Budget

    Defend Your Spend: Five Reasons to Fight for Event Marketing Budget

    I think we have all been here: You are sitting in a marketing budget meeting surrounded by colleagues from demand gen, email marketing, digital marketing and social media. Each person goes around...

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  • Announcing Our First Live Events and Engagement Benchmark Report

    Announcing Our First Live Events and Engagement Benchmark Report

      The physical world of live events is merging with the digital world of software and mobile applications at a rapid pace. That’s great news for event professionals as events, at most companies,...

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  • How DoubleDutch Used Event Data to Measure & Influence Success

    How DoubleDutch Used Event Data to Measure & Influence Success

    Our customers and blog readers have heard us talk about the power of Live Engagement Data that can be captured at their events. Our CEO even refers to it as “the most valuable dataset in the...

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  • Doubling Down on Our Mission

    Doubling Down on Our Mission

    We decided to take control of our destiny yesterday, and it wasn’t easy. We said goodbye to a number of our coworkers and friends. All good people. All talented. All like family. I can vouch for...

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  • Generate Buzz and Build up Your Event Community at the Same Time

    Generate Buzz and Build up Your Event Community at the Same Time

    One of the hundreds of jobs we do as event marketers is to get people fired up for our events. The last thing you want is for an attendee to remember they’re attending your event a couple days...

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  • Customer Relationships Happen Between the Lines

    Customer Relationships Happen Between the Lines

    When the marketing team sat down to brainstorm our holiday campaign, we realized that 2016 was insane. The national news that surrounded our everyday lives made our day-to-day priorities seem...

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  • Event Profs Weigh In: How Will Your Event Budget and Strategy Change in 2017?

    Event Profs Weigh In: How Will Your Event Budget and Strategy Change in 2017?

    While the event doors may be closing on 2016, event planners are already planning how they will take their event programs to the next level in the year ahead. As technology, marketing trends, and...

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  • The Live Event: Why It Should Be a Critical Part of Your Marketing Strategy

    The Live Event: Why It Should Be a Critical Part of Your Marketing Strategy

    Event professionals know that live events provide an opportunity to interact with brands in a very personal and tangible way that is almost impossible to achieve through digital marketing. But...

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  • 4 BIG Predictions for the Event Industry in 2017

    4 BIG Predictions for the Event Industry in 2017

    2017 is nearly upon us, and it’s time for our annual event technology predictions. Before getting into the predictions, let me start with a whirlwind tour of the state of the industry. First, the...

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  • NamesCon17: Rethinking the Name Badge

    NamesCon17: Rethinking the Name Badge

    For the past two years, I’ve written articles about the importance of conference name badge design (2014 and 2015) to enhance networking opportunities at live events. This year, myself and the...

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