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DoubleDutch Blog

The latest (and greatest) coming out of the DoubleDutch blog.

  • Aligning Your Event to Business Outcomes

    Aligning Your Event to Business Outcomes

    Event ROI is all about working backwards. Before you start scoping out venues or let your mind get carried away with keynote speaker options, you need to think critically about your event goals...

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  • Aligning Your Event to Business Outcomes

    Aligning Your Event to Business Outcomes

    Event ROI is all about working backwards. Before you start scoping out venues or let your mind get carried away with keynote speaker options, you need to think critically about your event goals...

    Read More
  • The Most Important Metric to Measure Event ROI? Engagement

    The Most Important Metric to Measure Event ROI? Engagement

    Engaged prospects and customers are the backbone of any successful business. And Live Engagement Marketing (LEM) can be an ultimate driver for maximizing and influencing business opportunities and...

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  • Defend Your Spend: Five Reasons to Fight for Event Marketing Budget

    Defend Your Spend: Five Reasons to Fight for Event Marketing Budget

    I think we have all been here: You are sitting in a marketing budget meeting surrounded by colleagues from demand gen, email marketing, digital marketing and social media. Each person goes around...

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  • Announcing Our First Live Events and Engagement Benchmark Report

    Announcing Our First Live Events and Engagement Benchmark Report

      The physical world of live events is merging with the digital world of software and mobile applications at a rapid pace. That’s great news for event professionals as events, at most companies,...

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  • How DoubleDutch Used Event Data to Measure & Influence Success

    How DoubleDutch Used Event Data to Measure & Influence Success

    Our customers and blog readers have heard us talk about the power of Live Engagement Data that can be captured at their events. Our CEO even refers to it as “the most valuable dataset in the...

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  • Doubling Down on Our Mission

    Doubling Down on Our Mission

    We decided to take control of our destiny yesterday, and it wasn’t easy. We said goodbye to a number of our coworkers and friends. All good people. All talented. All like family. I can vouch for...

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  • Generate Buzz and Build up Your Event Community at the Same Time

    Generate Buzz and Build up Your Event Community at the Same Time

    One of the hundreds of jobs we do as event marketers is to get people fired up for our events. The last thing you want is for an attendee to remember they’re attending your event a couple days...

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  • Event Profs Weigh In: How Will Your Event Budget and Strategy Change in 2017?

    Event Profs Weigh In: How Will Your Event Budget and Strategy Change in 2017?

    While the event doors may be closing on 2016, event planners are already planning how they will take their event programs to the next level in the year ahead. As technology, marketing trends, and...

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  • 4 BIG Predictions for the Event Industry in 2017

    4 BIG Predictions for the Event Industry in 2017

    2017 is nearly upon us, and it’s time for our annual event technology predictions. Before getting into the predictions, let me start with a whirlwind tour of the state of the industry. First, the...

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  • NamesCon17: Rethinking the Name Badge

    NamesCon17: Rethinking the Name Badge

    For the past two years, I’ve written articles about the importance of conference name badge design (2014 and 2015) to enhance networking opportunities at live events. This year, myself and the...

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  • The Psychology Behind a Successful All-Hands Event

    The Psychology Behind a Successful All-Hands Event

    It is nearly the end of the year. Chances are, you have organized a stellar industry conference, multiple trade shows and too many workshops to count. The only thing standing between you and a...

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  • How the NFL Players Association Uses Live Events to Engage Players Off the Field

    How the NFL Players Association Uses Live Events to Engage Players Off the Field

    When they’re not sacking the quarterback or running for a game-winning touchdown, football players go to conferences and events, just like we do. The NFL Players Association (NFLPA) stages several...

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  • Event Organizers’ Real Learning Starts Once the Event Doors Close

    Event Organizers’ Real Learning Starts Once the Event Doors Close

    It’s easy to get caught up in the logistics and excitement of your event. But after the doors close, how do you measure success? Your Live Engagement Data provides a unique opportunity to evaluate...

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  • How to Use Feng Shui to Make the Most of Your Event

    How to Use Feng Shui to Make the Most of Your Event

    Professional events can be intimidating, even for extroverts. You open the door to a giant hall, and there is a lot of pressure to make connections that will last or lead to something important....

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  • 5 Ways the App Economy Is Transforming Live Events

    5 Ways the App Economy Is Transforming Live Events

    The rise of mobile technologies has upended how event planners reach — and engage — attendees at live events. Nearly two-thirds of Americans now own a smartphone, up from 58% in early 2014,...

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  • 5 From LIVE: 5 Big Takeaways From Our Rockstar Panel of Event Marketers

    5 From LIVE: 5 Big Takeaways From Our Rockstar Panel of Event Marketers

    We love to talk about how technology can enhance the event experience and power new marketing strategies. But it’s our customers who are using the technology to bring innovation to their...

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  • What You Can Do to Help Maximize Educational Opportunities At Your Events

    What You Can Do to Help Maximize Educational Opportunities At Your Events

    The only attendance driver more important to event registrants than networking is education. Whether you’re hosting an internal company meeting or an industry conference, the success and attendee...

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  • 5 From LIVE: 5 Big Things From SaaStr COO Gretchen DeKnikker

    5 From LIVE: 5 Big Things From SaaStr COO Gretchen DeKnikker

    Community building is tough business — especially when that community is online, where there is countless competition for people’s attention. And it’s doubly hard when you’re trying to build a...

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  • 5 From LIVE: 5 Big Things from Lawrence Coburn’s CEO Keynote

    5 From LIVE: 5 Big Things from Lawrence Coburn’s CEO Keynote

    Our CEO, Lawrence Coburn, kicked off LIVE 2016 with a vision for the future of Live Engagement Marketing and the convergence of the physical and digital worlds. At the heart of his presentation is...

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