How Zurich Insurance Uses Mobile Apps to Evolve Event Engagement

July 20, 2015
Tine Thorsen, Global Head of Market Development, Corporate Customer segment of Zurich Insurance, shares how their mobile event app deployment started as a simple “go green” initiative, and evolved into a community engagement platform. She also shares highlights from their events; tips for smooth event app deployments, success-stories, and how their mobile event strategy is merging with their overall marketing strategy.
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