Many consumer facing products are using digital to facilitate better real-life experiences; Tinder is doing it for dating, Uber is doing it for transportation, Sprig is doing it for food service... the list goes on and on. But what about events? Is there an opportunity to use digital to facilitate better business outcomes at events? Lawrence Coburn CEO of DoubleDutch, believes that live events are the next frontier for “push button” software. Events present a golden opportunity for real-life optimization via mobile. His vision is that enterprise software will soon follow in the footsteps of digital consumer trends, and that mobile has the ability to help improve business outcomes - and your bottom line.