Engagement: The Ultimate Metric to Demonstrate Event ROI

March 31, 2016
We’re in the midst of the engagement marketing era. While digital marketing remains a key component to the lead lifecycle, one truth remains: the most crucial component to engagement marketing is the face-to-face event. In order to succeed in this new marketing culture, you need to track your live event engagement and prove event ROI. Check out the full webinar here: https://www.youtube.com/watch?v=I-fary1OclY
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