"Come to our event! And then everyone came." Said no-one ever. The people make the party and no one likes an empty, mediocre event. Your attendees and future attendees are busy and are also big-time procrastinators. Why should they come to your event and why should they get their ticket right now? In this talk you’ll learn how to get the right people to pay, register and attend your event - anything from an intimate meet-up to a 10,000+ person conference.