The Dawn of Live Engagement Marketing

June 22, 2016
You’ve experienced it first hand. The energy of a live event. The excitement is palpable, connections are formed, and deals are made. But... the way we approach events today is still analog — leaving an average 32% of marketing budgets in the stone age with no ability to demonstrate success with concrete data and insights. It’s time for a revolution. Meeting and event owners need to think and act like marketers to own their destiny and move the industry forward. Defending your event spend has never been more crucial, and possible, than it is today through Live Engagement Marketing strategies. In this session you will learn 4 key marketing and business trends that are illuminating a new path to event marketing nirvana. By harnessing the power of modern technology to electrify attendee engagement and energize attendees into action you will be able to supercharge your marketing programs and amplify business results like never before.
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The Missing Piece to Your Buyer's Journey
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Understanding the Current State of Events
Understanding the Current State of Events

Unfortunately, in 2016, 21-32% of marketing budgets are in the stone age with no ability to demonstrate suc...