Mobile apps have become standard fare for meetings of every shape, size and function. In this session, we’ll look at how meeting owners can take the information and data available from meeting apps to truly understand and make sense of the attendee experience. When properly used, the data from mobile apps can tell the true tale of what attracts attendees – where they engage, who they engage with, and what will keep them engaged with your organization well after the event ends. Information gleaned from live engagement data can inform experience design, budgeting, speaker choice, event format and more in a more accurate way than post-event surveys. What you will learn: What you should expect from the data and information available via meeting apps. How to use meeting apps to gather key information from attendees in real time. Ways to apply the data from mobile apps to inform meeting design and meeting budget decisions.