Live Events and Content: The Perfect Pair

November 7, 2016
Live events play a huge role in engaging prospects at every stage of the customer journey—but marketers rarely consider that these events also serve as a wellspring of ideas and behavioral insights from your buyer’s that can impact an entire content marketing program. Learn how Hana Abaza, Head of Strategy at Uberflip, and her team measure the impact of their event content, uncover a wealth of new ideas, and inform their entire marketing strategy with actionable insights drawn from their inaugural event: The Uberflip Experience.
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