How to Bridge the Physical and Digital Experiences at Live Events
In the age of mobile event apps, the physical event experience is often disconnected from the digital - even though we know the average attendee is glued to their smartphone. The problem? We’ve adopted mobile as a component of our events, but are still not thinking about how to effectively integrate it into the event experience to influence successful business outcomes. In this interactive session, you will learn how to bridge the gap between the physical event experience with the digital to influence and demonstrate event success in big ways — no matter your desired business outcome.