Harness the Power of Live Engagement Data

November 7, 2016
You’ve experienced it first hand. The energy of a live event. The excitement is palpable, connections are formed, and deals are made. But... the way we approach events today is still analog — leaving an average 21-32% of marketing budgets in the stone age with no ability to demonstrate success with concrete data and insights. Live Engagement Marketing is the discipline of applying digital marketing principles to the world of live events. Much like digital marketing teams orchestrate campaigns to drive leads faster down the funnel, you have the ability to gain access to a wealth of Live Engagement Data that can supercharge your demand gen engine, elevate your content programs, and enhance your account-based marketing strategy. In this session you will learn key marketing and business trends illuminating a new path to marketing nirvana by harnessing the power of modern technology to electrify engagement and energize attendees into action to transform your marketing.
Previous Presentation
How to Bridge the Physical and Digital Experiences at Live Events
How to Bridge the Physical and Digital Experiences at Live Events

In the age of mobile event apps, the physical event experience is often disconnected from the digital - eve...

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Enhancing Educational Opportunities at Live Events
Enhancing Educational Opportunities at Live Events

Education is a key component of many live events. In this session you will discover new ways to deliver res...

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