Pulse Unplugged: Creating the Next Generation of User Conferences

November 8, 2016
User conferences have been a long-standing marketing tradition to connect with the customer community, launch new products, and facilitate upsell and cross-sell opportunities. In the past few years, however, a new breed of companies have pioneered a new approach to these events– by elevating the experience and transforming them into industry conferences attended by customers, prospects, and thought leaders alike. The end results? Heightened excitement around your brand, an activated community of evangelists, dramatically expanded pipeline, and an explosion of premium marketing content. In the past five years, Gainsight has grown Pulse from an intimate customer event into a week-long extravaganza attended by 5000+ people from the world of customer success. It's Gainsight's single biggest marketing investment, and it paid off in spades; generating 75% of its annual sales pipeline and drastically elevating its brand perception. www.gainsight.com/pulse
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