Events are crucial to the Cadence marketing, sales, and product teams. Year-after-year they take their team across the globe to meet with customers during their CDN LIVE Roadshow Series, spanning the US, EMEA, and APAC. Hear from Cadence's marketing leaders on the importance of defining your event strategy with your sales team, executing promotions with your marketing campaigns and social media teams, and how to pull off the seemingly impossible; proving Event ROI. About Cadence: Cadence is a leading provider of electronic design automation (EDA) and semiconductor intellectual property (IP). Our custom/analog tools help engineers design the transistors, standard cells, and IP blocks that make up systems on chip (SoCs). Our digital tools automate the design and verification of giga-scale, gigahertz SoCs at the latest semiconductor processing nodes. Our IC packaging and PCB tools permit the design of complete boards and subsystems.