Event Marketing Gets a Mobile Makeover

May 15, 2014
Learn how event marketing is getting a data-driven makeover, one mobile app at a time. Why should marketing executives care about mobile event technology? The data, that's why. Marketers continually use data to optimize their campaigns, and events are now held to the same standard. Mobile event apps facilitate data-driven decision making around event marketing. See how mobile can help marketers: - optimize event performance - create meaningful, personalized campaigns - measure event results and demonstrate ROI
Previous Video
MPI Explores Event Apps with UBM Tech at Interop 2014
MPI Explores Event Apps with UBM Tech at Interop 2014

MPI (Meeting Professionals International) teamed up with UBM Tech and DoubleDutch to explore how mobile eve...

Next Video
DoubleDutch Culture Video 2015
DoubleDutch Culture Video 2015

Catch a glimpse into the lives of 250+ DoubleDutchers from San Francisco, Amsterdam, and everywhere in betw...

×

Send me more resources!

First Name
Last Name
Company
Phone Number
Thank you!
Error - something went wrong!