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Event Marketing Gets a Mobile Makeover

May 15, 2014
Learn how event marketing is getting a data-driven makeover, one mobile app at a time. Why should marketing executives care about mobile event technology? The data, that's why. Marketers continually use data to optimize their campaigns, and events are now held to the same standard. Mobile event apps facilitate data-driven decision making around event marketing. See how mobile can help marketers: - optimize event performance - create meaningful, personalized campaigns - measure event results and demonstrate ROI
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