When it comes to marketing budget cuts, events are often the first to feel it—with ultimate budget-holders viewing them as a high-cost and tough-to-measure channel. But as you know, events are the highest touch, most effective marketing channel there is. And you can prove it. Join us for this free seminar and discover how to use events to reach your target audience, nurture leads, and build your brand. Most importantly, you'll learn how to measure your event effectiveness so you can defend your spend. To follow the conversation on Twitter use #defendthespend. Presented By: Justin Gonzalez Justin Gonzalez is passionate about engaging digital experiences that connect consumers to brands in ways that build stronger relationships and loyalty. As the marketing communications manager for DoubleDutch and an award-winning digital marketer, he is responsible for constructing innovative strategies that generate, nurture, and convert the pipeline.