5 Ways to Justify Your Event Marketing Spend

June 24, 2015
When it comes to marketing budget cuts, events are often the first to feel it—with ultimate budget-holders viewing them as a high-cost and tough-to-measure channel. But as you know, events are the highest touch, most effective marketing channel there is. And you can prove it. Join us for this free seminar and discover how to use events to reach your target audience, nurture leads, and build your brand. Most importantly, you'll learn how to measure your event effectiveness so you can defend your spend. To follow the conversation on Twitter use #defendthespend. Presented By: Justin Gonzalez Justin Gonzalez is passionate about engaging digital experiences that connect consumers to brands in ways that build stronger relationships and loyalty. As the marketing communications manager for DoubleDutch and an award-winning digital marketer, he is responsible for constructing innovative strategies that generate, nurture, and convert the pipeline.
Previous Video
Event App Success Story: UBM Live for TFM&A 2014
Event App Success Story: UBM Live for TFM&A 2014

UBM Live produces a premiere event for marketing professionals in the UK, called Technology For Marketing &...

Next Video
DoubleDutch User Feedback at Marketo Summit 2015
DoubleDutch User Feedback at Marketo Summit 2015

Ever wonder what it's like to use a DoubleDutch app from the attendee's perspective? Hear what one happy us...


Send me more resources!

First Name
Last Name
Phone Number
Thank you!
Error - something went wrong!