Engagement: The Ultimate Metric for Demonstrating Event ROI
We’re in the midst of the engagement marketing era. While digital marketing remains a key component to the lead lifecycle, one truth remains: the most crucial component to engagement marketing is the face-to-face event. In order to succeed in this new marketing culture, you need to track your live event engagement and prove event ROI. Join us for this 60-minute conversation about how you can set clear, measurable goals and demonstrate ROI around attendee engagement at your next event.