Event Success (or Failure) is Defined by Engagement
In order to succeed in this new marketing culture, you need to understand your audience and what makes them tick: What are their jobs, hobbies, and habits? What kind of relationship do they already have with your company or industry? Sophisticated technology made it simpler than ever before to reach out to prospects in many formats, and to track their engagement around every element of a marketing campaign. While data technology is important, some things remain the same: the most crucial component of engagement marketing is still the face-to-face event. Join our free webinar to learn how event industry leaders are leading the pack with clear, measurable goals and the ability to demonstrate ROI around attendee engagement.