Understanding the Current State of Events

September 8, 2016

Share this Video
Facebook
Twitter
Email
LinkedIn
Google+

Unfortunately, in 2016, 21-32% of marketing budgets are in the stone age with no ability to demonstrate success using concrete data and insights. Meeting and event owners need to think and act like marketers to own their destiny and move the industry forward. Defending your event spend has never been more crucial, and possible than it is today through Live Engagement Marketing strategies.

Previous Video

Engaging Attendees from the Ground Up

No matter who your attendees are, it’s important to bring engaging experiences to individuals to make the m...

Next Video

2016 Summer Release What's New Webinar

The 2016 Summer Release delivers new capabilities to the Live Engagement Platform, focused on empowering ac...

Most Recent Videos

43:26

Harnessing the Power of Live Engagement Data to Supercharge Your Marketing Programs

Understanding the Current State of Events

Previous Video

Next Video

Most Recent Videos

You’ve experienced it first hand. The energy of a live event. The excitement is palpable, connections are formed, and deals are made. But... the way we approach events today is still analog — leaving

No matter who your attendees are, it’s important to bring engaging experiences to individuals to make the most of your brand presence. Flyers, business cards, and a handshake are tradition, but not ho

The 2016 Summer Release delivers new capabilities to the Live Engagement Platform, focused on empowering actions, connections, and meetings that maximize ROI at live events.

For most organizations, events represent the biggest marketing spend, yet event professionals often find themselves play a support role to other marketing and business functions. With increased adopti

You know live events are an important part of the marketing mix. But, many event professionals still operate in the Stone Age with little ability to demonstrate ROI and prove success.

Event marketing often represents 21-33% of most marketing organization budgets. While success criteria remain murky at worst and sparse at best, organizations have an opportunity to digitize event mar

Learn what’s new with the latest release across the Live Engagement Platform, and get an in-depth look at how you can put these powerful new capabilities to use.

"Come to our event! And then everyone came." Said no-one ever. The people make the party and no one likes an empty, mediocre event. Your attendees and future attendees are busy and are also big-time

63% of meeting planners are using mobile apps at events. As mobile adoption continues to increase, you must deliver a seamless mobile experience to attendees and exhibitors – Or be left behind. Learn

We’re in the midst of the engagement marketing era. While digital marketing remains a key component to the lead lifecycle, one truth remains: the most crucial component to engagement marketing is the

In order to succeed in this new marketing culture, you need to understand your audience and what makes them tick: What are their jobs, hobbies, and habits? What kind of relationship do they already ha

Keeping your participants happy is crucial to the success of any event. Using a mobile app allows you to create a truly interactive experience, driven by attendee input! Watch this webinar on-demand t

SKOs are invaluable for motivating the entire sales team toward your company goals. Learn how you can meet your company SKO goals with a mobile event platform. During this free webinar, you will lear

Ready to explore the power of mobile at your events? Watch this webinar to learn how IDEA World Fitness Convention exceeded expectations and delivered a world-class event experience by leveraging the

When it comes to marketing budget cuts, events are often the first to feel it—with ultimate budget-holders viewing them as a high-cost and tough-to-measure channel. But as you know, events are the hig

Until today, analytics delivered by most mobile app vendors help you better understand your attendees after the event. Wouldn't it be great to know their wants and needs during the event? And take act

Give your social media strategy a pick-me-up in 2015. Watch DoubleDutch's own social media mastermind, Justin Gonzalez, as he shares his secrets to success in conceptualizing and executing innovative

Give your social media strategy a pick-me-up in 2015. Watch DoubleDutch's own social media mastermind, Justin Gonzalez, as he shares his secrets to success in conceptualizing and executing innovative

Events can have a magnificent and continuous impact on every part of your business. They act as a content distribution engine, a product showcase, and a customer feedback tool. In short, they drive b